Marketing

[+] Zoom

Direct Marketing

Direct marketing is a sub-discipline and type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, telemarketing) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific "call-to-action." This aspect of direct marketing involves an emphasis on trackable, measurable positive (but not negative) responses from consumers (known simply as "response" in the industry) regardless of medium. (source: wikipedia)

The available process describe the marketing activities in the area market segmentation, campaign design and -execution, data analysis und response management.

4,99 EUR
incl. 20 % Tax

Shipping time: Download
[+] Zoom

Campaign Management

Marketing Campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.. (source: wikipedia)

The available process describe the marketing activities in the area campaign design and -execution, data analysis und response management.

4,99 EUR
incl. 20 % Tax

Shipping time: Download